Home staging is the process of preparing a property to sell from "curb to closet" for a faster and better sale. Statistics show that a home staged by an Accredited Staging Professional will sell more quickly and for more money. On average staged homes sell within 60 days and for 5-15% more than homes that are not staged. Staging includes de-cluttering, de-personalizing, and rearranging furnishings to appeal to the broadest range of buyers. Staging helps showcase a home's features and space.
When you get ready to place a home on the market for sale it becomes a product, and just like any product on the shelves at your local store it has features and benefits, pluses and minuses, and there are other products to compete with. To gain an edge in your marketplace you must be priced right and look better than the competition.
Sometimes it's difficult to think of a home as a mere product, but it helps to think that way so that you can get top dollar for your property and sell it in a reasonable amount of time. When you sell your home you're going to have to move. When you move you're going to have to pack. Most of the
principles
of staging just mean that you're going to pack up some of your things early. It's a little bit of work, but you're going to have to do it anyway, so let's do it now so you can get top dollar for your property in your marketplace.
What is an Accredited Staging Professional?
An Accredited Staging Professional™ (ASP™) is a dedicated professional who has studied and learned the proven and powerful techniques of staging homes.
An Accredited Staging Professional has successfully completed a detailed ASP course and passed a required thorough examination on preparing homes for sale.
Staged Homes traditionally present themselves better than the competition by being clean, clutter-free, and ready to show to prospective buyers.
An Accredited Staging Professional is committed to the principles and practices of marketing properties as Staged Homes.
ASP is the only nationally recognized designation for home staging.
What does an ASP do?
- Create broad appeal
- Look at a house through "buyer's eyes"
- Rearrange, refresh, reduce
- Add color, clean, de-clutter
- Sell the space not the stuff

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“My sellers love you! And, for all you have done to help me sell, I love you too.”
– Anita Shishmanian, CBR, GRI, CRS, SRES Realtor® Century 21
“Not only are my houses showing better, but my sellers love the easy to follow reports and pictures you provide.”
– Michael Hughes, Realtor® Re/Max First Realty
 
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